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Nielsen Tracks Product Placement Growth

Jul 21, 2008  •  Post A Comment

Nielsen Tracks Product Placement Growth
Sarah Martin, who works for Nielsen counting the appearances of products in TV shows, says that in the year and a half that she has been doing her job, the average number of brands in a prime-time network show has grown from 10 to 50, the Los Angeles Times reports. Spending by advertisers to place their products in TV shows is expected to hit $3.6 billion this year, with many agencies pushing to know how well their product placements are working, the newspaper says. Nielsen recently purchased IAG Research, which it is figuring out how to incorporate into its Nielsen Product Placement Service division, the newspaper notes.
—Vlada Gelman

3 Comments

  1. When we created the first product placement council in the 1980’s whenever someone said product placement you got this strange kind of vacant stare.
    It wasn’t long ago that you couldn’t get any product placement on TV…especially NBC. One of the watershed event was a Miami Vice episode filmed at the Miami Grand Prix, which at the time was sponsored by Miller Brewing. They were having fits because the sales department didn’t think they could sell ad time. As it turned out, Miller bought a bunch of spots.
    Now, try to watch an NBC show WITHOUT product placement!
    Rusty Citron
    Founding Chairman of the Produce Placement Council

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