Toronto-based Cookie Jar Entertainment acquired the Care Bear and Strawberry Shortcake characters from American Greetings Corp. for $195 million, the Los Angeles Times reports. American Greetings had been looking to block Cookie Jar from acquiring DIC Entertainment Holdings, which held the licensing rights to the kiddie characters. The new deal cleared the way for Cookie Jar to complete the DIC purchase, the paper says.
Care Bears Paws in the Cookie Jar
Jul 24, 2008 • Post A Comment