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Groups Launch DTV Coalition for Advertisers

Jul 28, 2008  •  Post A Comment

Several broadcasters and advertisers have formed a coalition to prepare the advertising community for the transition to digital TV, TVNewsday reports. The group includes the American Association of Advertising Agencies, the Association of National Advertisers, the National Association of Broadcasters and the Television Bureau of Advertising. The initiative is called “The DTV Transition: Keeping the Ad Community in the Loop,” the Web site says.
—Vlada Gelman

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