Hispanic Audiences Face DTV

Jul 21, 2008  •  Post A Comment

Hispanic households, which make up one-third of over-the-air households in the U.S., are among the least prepared for the DTV transition, the Washington Post reports. Some local Spanish-language broadcasters are attempting to step in by airing their own DTV ads for households in which the language barrier is a problem, the newspaper says. There are upsides to the transition, too. DTV will allow Spanish-language stations to broadcast multiple channels at once, providing more free TV content, while some Spanish-language broadcasters expect that more households will be able to receive their signals after the transition, the newspaper notes.
—Vlada Gelman

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