Olympic Sponsors Get Priority in China

Jul 11, 2008  •  Post A Comment

Official sponsors of the Beijing Olympic games are set to benefit greatly from China’s strict stance on unauthorized marketers, the New York Times reports. Official sponsors will be given preferences in the marketing, while the local governments will try to keep a lid on “ambush” advertisers hoping to capitalize on the extra attention to the city. Among the losers is Nike, which does not have a qualifying sponsorship deal with the games.
–Sergio Ibarra

One Comment

  1. This is good info! Where else can if ind out more?? Who runs this joint too? Keep up the good work 🙂

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