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NBC Affils Struggling With Olympic Sales

Aug 11, 2008  •  Post A Comment

While NBC reached its $1 billion ad sales goal for the Olympics, the network’s affiliates are having a tougher time with local Olympic ad sales due to the soft economy, Broadcasting & Cable reports. Some stations are at only a 40%-65% sellout rate, but a few stations such as WTHR in Indianapolis and WNWO in Toledo, Ohio, have found gold thanks to early sales pushes last year, the newspaper notes.
—Vlada Gelman

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