While NBC reached its $1 billion ad sales goal for the Olympics, the network’s affiliates are having a tougher time with local Olympic ad sales due to the soft economy, Broadcasting & Cable reports. Some stations are at only a 40%-65% sellout rate, but a few stations such as WTHR in Indianapolis and WNWO in Toledo, Ohio, have found gold thanks to early sales pushes last year, the newspaper notes.
—Vlada Gelman
NBC Affils Struggling With Olympic Sales
Aug 11, 2008 • Post A Comment
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