New Rules for TV Success

Aug 14, 2008  •  Post A Comment

As broadcast networks stumble, cable channels are writing new rules for success in the television business, Portfolio observes. Among the principals the broadcasters might well embrace include accepting the fact that niche is the new normal; knowing your brand; don’t count on flow; when you say the TV season is 52 weeks you have to mean it; and don’t break faith with your audience by canceling shows after two airings.

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