Will Olympics Ratings Go the Distance?

Aug 13, 2008  •  Post A Comment

NBC’s coverage of the Beijing Olympics has opened fast with higher-than-expected ratings, but the Wall Street Journal wonders whether viewership will continue to surge after Michael Phelps dries off. Upcoming events, such as track and field, won’t be live and their stars are less well known than America’s top swimmers and gymnasts, which means they might be less compelling to viewers, the paper says. But NBC officials remain buoyant. “We’re confident the best is yet to come,” Gary Zenkel, president of NBC Olympics, tells the Journal. Four days into the Olympics, NBC is tracking above audience levels recorded for the Athens Games, TVWeek reports.

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