A Diffferent TV Season Off and Running

Sep 23, 2008  •  Post A Comment

Monday marked the official start of the new TV season in an era when the definition of a TV season is in a state of change, the New York Times says. Although Nielsen Media Research deems this week the official start of the season, many networks are touting a 52-week schedule. Most networks are also bringing digital assets into the mix, selling online activity to advertisers as the ratings erode. NBC Universal Entertainment co-chairman Ben Silverman tells the paper “what counts is how many people watch a show everywhere it plays.”
—Sergio Ibarra

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