ABC Daytime is launching a multimillion-dollar on-air campaign this week to remind viewers with a soft spot for soap operas that its trio of daytime dramas will be rife with excitement and intrigue, Broadcasting & Cable reports. “Take a Look Now” will feature 60-second spots, set to music by Keith Urban and Shawn Hlookoff, highlighting upcoming storylines on “One Life to Live,” “General Hospital” and “All My Children.”
—Christopher Perez