Broadcast’s First Week Disappoints

Oct 1, 2008  •  Post A Comment

The first week of prime-time broadcast shows fells short in the ratings for television executives who hoped for a fall rebound, the Wall Street Journal says. Many viewers are watching new shows on their digital video recorders and online, the paper points out. An average of 9 million people watched the top five networks’ prime time offerings last week, a 4.3 percent decline from the first week of the 2007 season, the Journal reports. The biggest loser? NBC with 16.3% fewer viewers.

One Comment

  1. It would make sense to wait until C3 and L+7 numbers are available before drawing conclusion the broadcast numbers are down. They may be, but there is a chance increased usage of DVR’s will deliver enough viewing to make the ratings the same, if not higher than last year.

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