The first week of prime-time broadcast shows fells short in the ratings for television executives who hoped for a fall rebound, the Wall Street Journal says. Many viewers are watching new shows on their digital video recorders and online, the paper points out. An average of 9 million people watched the top five networks’ prime time offerings last week, a 4.3 percent decline from the first week of the 2007 season, the Journal reports. The biggest loser? NBC with 16.3% fewer viewers.
Broadcast’s First Week Disappoints
Oct 1, 2008 • Post A Comment
It would make sense to wait until C3 and L+7 numbers are available before drawing conclusion the broadcast numbers are down. They may be, but there is a chance increased usage of DVR’s will deliver enough viewing to make the ratings the same, if not higher than last year.