Economy Threatens CBS Dividend

Oct 29, 2008  •  Post A Comment

Analysts say that if the economy affects the advertising market, CBS Corp. may not be able to maintain its rich dividend, Dow Jones reports. CBS gets about 70% of its revenue from advertising, much of it from hard-hit local stations. “The company has voiced a strong commitment to paying the dividend, but if advertising trends continue to worsen for an extended period of time, we expect them to revisit the dividend policy,” said Frederick Moran, analyst with Stanford Group. CBS declined to comment, but said earlier this month it expects to maintain its quarterly dividend at 27 cents a share, Dow Jones says.
— Jon Lafayette

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