Broadcast TV networks are hoping program revivals will translate to success in fall 2009, MediaWeek reports. While brand recognition plays a significant role in creating viewer awareness, many executives are still taking precautionary steps to make sure they select the correct franchises to revive. Along with already-built viewer awareness and some pre-existing story backgrounds, production costs are lower than for remakes than original shows, an executive tells MediaWeek.
—Sergio Ibarra