Paralysis in Scatter Market Hits NFL

Oct 28, 2008  •  Post A Comment

The NFL is starting to feel the effects of the economic downturn, with fourth-quarter television advertising sales down about 10%, according to ad buyers and network ad executives cited by Sports Business Journal. Buyers and sellers told the journal they’ve never seen a scatter market as slow as the current one, which is affecting the overall television ad market across all networks.
—Tom Gilbert

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