Signs of Weakness in National TV Ads

Oct 13, 2008  •  Post A Comment

National TV media companies are beginning to feel the effects of the struggling economy through lower ad sales, the Wall Street Journal reports. Last week Viacom and CBS reduced their profit forecasts for the rest of the year, attributing the drop to “weakness in ad sales and the slowing economy,” the newspaper says. Other media companies, such as Time Warner Inc. and News Corp., will be reporting on their earnings in the coming weeks.
—Sergio Ibarra

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