WBTV has tapped Greg Drebin as its senior VP of programming and marketing, Daily Variety reports. Drebin comes to WBTV from Universal’s ITF: The International Music Feed, a 24-hour all-music global TV network. Warner Bros.’ TV branded services unit creates multiple platforms of WB-produced shows on advertiser-supported, subscription video-on-demand and linear channels around the world, Variety says.
—Christopher Perez