Local TV came out the winner in political ad spending during the election, according to preliminary estimates from Borrell Associates, MediaWeek reports. Seventy percent of all broadcast spending went to local TV stations. Radio was second with 10%, followed by national TV with 2.5% and national cable with 1.8%. The election really paid dividends to local TV stations in Ohio, Florida and Pennsylvania. “We benefited handsomely,” said Hearst-Argyle Television President-CEO David Barrett during a third-quarter earnings call.
—Christopher Perez