GM Gets Canceled with ‘Enemy’

Nov 14, 2008  •  Post A Comment

When NBC canceled “My Own Worst Enemy,” it also ended a product integration ballyhooed by the network and General Motors, the New York Times reports. On the series, Christian Slater’s character had two personalities. One drove a flashy Camaro convertible, the other a more family friendly Traverse sport utility vehicle. GM expressed no regrets. A spokeswoman told the paper “we continue to look for great opportunities, ideas and partnerships within the larger entertainment business.”
—Jon Lafayette

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