The National Association of Broadcasters will have its DTV trekker truck along the parade route at the Fiesta Bowl Jan. 3, Broadcasting & Cable reports. In addition to creating awareness for the upcoming switch to digital, the truck will have staff members available to answer people’s questions about digital TV and provide a database for people to check if their TV sets have a built-in digital tuner, the trade says. Rather than actually participate in the parade, NAB says it hopes to provide direct demonstrations to those in attendance, B&C says.
—Sergio Ibarra