NBC is allowing a 30-second spot on the Super Bowl to be shared among several marketers, the Hollywood Reporter says. It would be the first time a co-operative ad is used during the Super Bowl, where 30-second spots costs $3 million. The Los Angeles-based Cesario Migliozzi agency plans to feature eight sponsors logos on the ad during the 30-second spot.
—Aimee Picchi
NBC OKs Fractional Super Bowl Ads
Dec 23, 2008 • Post A Comment
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