Broadcast Loses More Ground to Cable

Jan 5, 2009  •  Post A Comment

The broadcast networks were down 9% in 2008 from the previous year, with the presidential election helping to drive viewers to cable for political coverage, Daily Variety says. Only CBS’ new fall program “The Mentalist” can be called a hit, while almost all returning dramas and reality shows dropped viewers. CBS ended the year in the best position, down 3% among adults between 18-49, while ABC, NBC and Fox dropped between 10% to 12%, Variety says.
—Aimee Picchi

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