Direct Response Ads Making Prime Time

Jan 26, 2009  •  Post A Comment

The New York Times spotted two direct response commercials airing in CBS’ Saturday night prime time lineup and called it a sign of just how bad the advertising market is. An executive from the company that markets the Time Life brand on television tells the paper it is running double the number of prime time spots it did a year ago. Direct response advertisers often pay a fraction of what general market advertisers pay for commercial time, the Times says.
—Jon Lafayette

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