NAB Launches DTV Switch Ad Campaign in D.C. Subway

Jan 7, 2009  •  Post A Comment

The National Association of Broadcasters has launched a DTV awareness campaign in Washington, D.C.’s subway system, TVNewsday reports. NAB has taken over the Capitol South Metro station with banners and billboards in hopes of shining a light on the Feb. 17 switch date, not only for area residents but lawmakers as well, the site says. The advertising campaign began Jan. 1 and will continue through February, TVNewsday adds.
—Sergio Ibarra

One Comment

  1. You HAVE to be kidding! If I were a member of the NAB, I’d be seriously considering dropping my membership! As a former owner of TV stations in Michigan, my statement to them would be how dare they spend the $$$ of its member stations on a campaign to reach THE VERY PEOPLE THAT GAVE US THIS TRANSITION IN THE FIRST PLACE.
    Mr. Rehr, C’Mon! Instead of spending this money to reach those who already know, why not just write a check to the Government so they can continue the converter box program? I see in your release today that you have NOT gone along with the President-Elect and Rep. Markey in their extending the analog shutoff date. That’s a GOOD thing on NAB’s part.

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