Some Super Bowl commercials will air in 3-D, although it’s unclear how many viewers will have the glasses required to see the spots, the Wall Street Journal reports. NBC’s 3-D advertisers include PepsiCo’s SoBe Lifewater and DreamWorks Animation’s film “Monsters vs. Aliens,” the newspaper says. Separately, NBC parent General Electric is planning a “Wizard of Oz”-themed commercial to promote its smart-grid technologies in a 30-second spot, the Journal reports.
—Aimee Picchi