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Branded Entertainment May Gain Hold

Feb 9, 2009  •  Post A Comment

With advertising sales declining in the recession, branded entertainment is getting a second look from television networks as a viable solution, Broadcasting & Cable reports. Jay Leno, who started referring to Garmin GPS systems in 2007, may be offer a new platform when he shifts to 10 p.m., the trade paper says. “Look for us to be very innovative between the show and the commercials,” said Mike Pilot, president of sales for NBC Universal, the publication reports.
-Aimee Picchi

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