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Gray Tests Backchannel Technology

Feb 9, 2009  •  Post A Comment

Gray Television has signed up to test Backchannelmedia’s interactive ad-technology on its 26 TV stations, joining a few other station groups such as LIN TV, Broadcasting & Cable reports. Viewers see an icon on their TV screen and can click a button on their remote to have more information about an ad or program sent to their e-mail account, the trade paper says.
-Aimee Picchi

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