Super Bowl Ads Battle Online

Feb 3, 2009  •  Post A Comment

Even though the Super Bowl is over, the advertisements showed during the game continue to battle for supremacy among online viewers, the Wall Street Journal reports. Marketers, who paid as much as $3 million for a 30-second spot, are trying to get as much as they can for their money, the paper points out. The top brands to connect their TV spots with online marketing in search and social media are E*Trade Financial, Cash4Gold and Kellogg’s Frosted Flakes, while the brands that fumbled include Denny’s, Anheuser-Busch InBev and Disney’s Pixar film “Up,” according to Interpublic Group’s Reprise Media, the newspaper says.
—Aimee Picchi

One Comment

  1. At the end of the day, this years commercials were at best, ho hum. Irrelevant also comes to mind. Particularly bland were the Budweiser spots. The Danica Patrick spots were just sad and all the spots involving frat boy, locker room humor were better saved for Spike TV/MTV and similar.

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