Even though the Super Bowl is over, the advertisements showed during the game continue to battle for supremacy among online viewers, the Wall Street Journal reports. Marketers, who paid as much as $3 million for a 30-second spot, are trying to get as much as they can for their money, the paper points out. The top brands to connect their TV spots with online marketing in search and social media are E*Trade Financial, Cash4Gold and Kellogg’s Frosted Flakes, while the brands that fumbled include Denny’s, Anheuser-Busch InBev and Disney’s Pixar film “Up,” according to Interpublic Group’s Reprise Media, the newspaper says.
—Aimee Picchi