Broadcast-Cable Gap Shrinking

Mar 23, 2009  •  Post A Comment

The ratings gap between most broadcast shows and the top cable programs will disappear within a few years, and with it the premium ad rates the broadcasters receive, Advertising Age says. The publication quotes one analyst as saying he sees “great risk going forward regarding broadcast’s ability to sustain its pricing advantage.”
—Jon Lafayette

Your Comment

Email (will not be published)