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Lysol Advertiser to Shift Money to Web

Mar 31, 2009  •  Post A Comment

Reckitt-Benckiser will shift $20 million in television advertising spending to the Internet for 15 of its brands, including Lysol and Mucinex, Advertising Age reports. The company has traditionally spent 90% of its $475 million media budget on television, with less than $1 million online last year, according to TNS Media Intelligence, the trade paper says.
—Aimee Picchi

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