Station Sales to Fall 16%, Rebound in 2010

Mar 31, 2009  •  Post A Comment

TV station revenues will decline at least 15.7% in 2009, according to SNL Kagan’s “Radio/TV Station Annual Outlook,” TVWeek reports. Michigan is the market with the slowest growth as layoffs put automakers in jeopardy. The Detroit market is expected to see a 17.7% decline in TV revenues. Washington, D.C., meanwhile, is the market with the least attrition, with San Diego a close second. SNL Kagan predicts that declining TV revenues will rebound in 2010, with modest growth through 2013. The rebound is expected to offset declining TV revenues slightly, with SNL Kagan’s five-year outlook predicting a 2.0% decline.
—Greg Baumann

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