Nielsen: DVRs Boost Local Viewing

Mar 26, 2009  •  Post A Comment

Nielsen’s new “live plus three” ratings for local stations indicate that digital video recorders boost viewing by 21% among viewers between 18 to 49 years old, with 90% of time-shifted viewing taking place within three days of broadcast, MediaPost reports. Three-quarters of playbacks take place within one day of broadcast, the Web site says.
—Aimee Picchi

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