Razorfish VP of emerging media Terri Walter said, “TV is alive and well, but the viewing experience is moving from mass to niche in terms of audience and programming,” according to MediaPost. In identifying some of the biggest media trends, Razorfish suggested early adopters are already maturing when it comes to online use, making it more difficult for advertisers to reach younger audiences in particular, the site says. Online consumers also have expressed the desire for more personalized Web experiences, MediaPost adds.
—Sergio Ibarra