Simulmedia, a company that says it can help improve TV ratings for shows, has banked $4 million in first-round funding, TelevisionBroadcast.com reports. The new firm will help improve promotional methods on TV by collecting viewer data, the site says. According to Simulmedia founder Dave Morgan, fragmentation and confusion are leading to declines in ratings, even though TV viewership across the various platforms is up, the site adds.
—Sergio Ibarra