Cable Nets Arise for Upfront

Apr 13, 2009  •  Post A Comment

With ratings sinking at broadcast properties, the cable networks are poised to perform well at this year’s upfront television-ad market, Advertising Age reports. “What I’m hearing is cable is definitely going to be better than broadcast. They’ve been stronger throughout this recession and from the media buyers I’ve heard their clients are more interested in the cable networks,” Wachovia Capital Markets analyst Marci Ryvicker tells the trade publication.
—Aimee Picchi

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