‘Chuck’ Boosts Subway Sales

Apr 28, 2009  •  Post A Comment

A product placement deal in “Chuck” for Subway is turning out bigger than the sandwich chain had planned, with one of the show’s fans creating a “Finale & Footlong” campaign to both buy Subway sandwiches and to persuade NBC to keep the show, Advertising Age reports. Pharmaceutical sales rep Wendy Farrington created the consumer campaign in a blog posting on TelevisionWithoutPity.com, the trade paper says. She asked fans to buy a footlong Subway sandwich and fill out a comment card saying “Chuck” was the reason, in order to show the fan base’s buying power, the publication says.
—Aimee Picchi

One Comment

  1. Hands down, Apple’s app store wins by a mile. It’s a huge selection of all sorts of apps vs a rather sad selection of a handful for Zune. Microsoft has plans, especially in the realm of games, but I’m not sure I’d want to bet on the future if this aspect is important to you. The iPod is a much better choice in that case.

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