Hearst-Argyle: Local News Ads Work

Apr 6, 2009  •  Post A Comment

Hearst-Argyle released a study that shows commercials in local news broadcasts engage viewers more than in radio or newspapers, MediaPost reports. The study, conducted by researcher Frank N. Magid Associates, also found that 47% of respondents rated local TV news as their most important source of community news, the same as for local newspapers, but higher than Web sites and radio, the publication says. According to the study, 99% of of respondents said they look to their local TV news as much or more often because of the economy, Mediaweek reports.
—Aimee Picchi

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