“American Idol” commands the highest prices from advertisers, Forbes reports, citing figures from TNS Media Intelligence. With more than 6 million viewers than primetime’s No. 2 most watched series, “Dancing With the Stars,” the singing competition is able to attract $623,000 for a 30-second spot, the magazine reports. That compares with $205,000 for a results show of “Dancing,” Forbes says.
—Aimee Picchi