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NAB: TV Must Work Harder to Sell

Apr 21, 2009  •  Post A Comment

At the annual “Supersession” about the financial future of local broadcasters, panelists concurred that the TV industry will have to rework its methods to reap profits, TVNewsday reports. The changes in the industry mean broadcasters need “to re-evaluate the agency relationships and sales strategies. We can’t sell TV and Internet and everything else with just six sales people,” Cox Television executive vice president Bruce Baker said on the panel, the publication says.
—Aimee Picchi

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