NBC Makes Front-Page Grab in L.A. Times

Apr 9, 2009  •  Post A Comment

NBC has bought an unusual front-page ad in Thursday’s Los Angeles Times to promote its new series “Southland,” TelevisionWeek reports. The ad, part of an extensive marketing campaign for the police drama, includes a box at the bottom of page one that looks like a story about a fictional L.A. police officer’s first day on the job, as well as a more traditional-looking display ad unit, TVWeek says.
—Jon Lafayette

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