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CW Eyes the New Water Cooler

May 21, 2009  •  Post A Comment

The CW is promoting itself with a new campaign that uses the theme “TV to talk about,” the New York Times reports. These days, much of the talk among the CW’s young target audience is electronic, so there are versions of the campaign saying “TV to text about,” “… blog about,” ” … chat about,” and “. . . tweet about,” the paper says.The CW’s 2009-10 schedule that screams 1992, Daily Variety reports, with a new take on “Melrose Place” after “90210” on Tuesday evenings.
—Jon Lafayette

2 Comments

  1. I’m sorry… is it 1998 again already??????
    Look, your shows are NOT ‘Seinfeld’ and you are NOT NBC during the glory days of “Must-See TV”.
    Delusional twits DESERVE to fail.
    ‘90210’ started out w/ 5 million viewers. By mid-season it was down to 2.5 million (half) and by seasons end, it was below 2 million. So what do you do? Renew it, of course & give it an unncessary, uncreative spin-off. Congratulation, CW dickheads!

  2. WELL ALL I HAVE TO SAY IF IT’S NBC I KNOW IT’S GOING TO BE A FLOP!!! AND THEY WILL FALL ON THIER FACES!! AS ALWAY’S THEY CAN’T GET ANY THING RIGHT!! LOL!! MARK MY WORDS!!

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