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Upfronts Highlight Return to Comedy

May 21, 2009  •  Post A Comment

Most networks are highlighting their comedies at this year’s upfront presentations in an effort to lure advertisers back to TV with laughs, Bloomberg News reports. “The comedy genre has for a few years been considered dead, but we want diversity in the schedule and we want shows that deliver the audience,” Starcom Worldwide senior VP Sam Armando tells the news service.
—Aimee Picchi

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