DTV Date Spurs Usage of Cable, Satellite

Jun 5, 2009  •  Post A Comment

The looming June 12 digital-television transition has spurred 5% of U.S. television households to pay for a cable or satellite service, Multichannel News reports.

About 26% of U.S. television households in the past year either bought a digital converter, a new TV set or pay-TV subscription in advance of the deadline, according to a survey from Knowledge Networks, a research company.

Nielsen pegs the universe of U.S. TV households at 114 million, meaning that 5% would translate to 5.7 million homes.

—Aimee Picchi

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