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TiVo to Track NBA Finals Viewing

Jun 5, 2009  •  Post A Comment

TiVo has been tapped to track viewing of the NBA Finals, as well as prime-time games during the 2009-10 season, MediaPost reports.

TiVo will use its service that tracks second-by-second viewing for live viewing as well as watching through DVRs.

—Aimee Picchi

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