FCC is Opening Inquiry Into Children’s TV Rules

Jul 23, 2009  •  Post A Comment

Federal Communications Commission Chairman Julius Genachowski told the Senate Commerce Committee Wednesday that the FCC would revisit its rules governing children’s TV, Multichannel News reported.

These are the rules that, among other things, require "broadcasters to air three hours per week of educational and informational kids programming," Multichannel says.

Genachowski said one result of the inquiry would be that "interactive ads directed at kids will be off limits unless parents opt in."

—Chuck Ross

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