Logo

Morgan Stanley Analyst: Bullish on TV in General, Though Says Broadcast Nets May Have to Convert Themselves into Pay Nets

Jul 23, 2009  •  Post A Comment

"[T]V can grow in the mid-single digits when you take affiliate revenue and ad revenue together…" was the pronouncement this week of Ben Swinburne, media analyst at Morgan Stanley, B&C reports.

Next year should see an increase in ad spending by 2%, Swinburne said.

He expects broadcast networks to underperform compared to cable.

"Swinburne sees a future where broadcast networks will no longer be able to invest in programming without some major improvement in retransmission fees or converting themselves into pay-TV networks," B&C wrote.

—Chuck Ross

6 Comments

  1. Metallica is my best group ever!

  2. i love your sites design, did you design it by yourself? or where did you get it from? thanks in advance. // Gabriel Lindgren from Sweden

  3. i have been looking for this information for a while, thanks

  4. i have been looking for this information for a while, thanks

  5. High quality info here! Keep up the great work. I love the feelings being expressed.

  6. Interesting layout on your blog. I really enjoyed reading it and also I will be back to read more in the future.

Your Comment

Email (will not be published)