Morgan Stanley Analyst: Bullish on TV in General, Though Says Broadcast Nets May Have to Convert Themselves into Pay Nets

Jul 23, 2009  •  Post A Comment

"[T]V can grow in the mid-single digits when you take affiliate revenue and ad revenue together…" was the pronouncement this week of Ben Swinburne, media analyst at Morgan Stanley, B&C reports.

Next year should see an increase in ad spending by 2%, Swinburne said.

He expects broadcast networks to underperform compared to cable.

"Swinburne sees a future where broadcast networks will no longer be able to invest in programming without some major improvement in retransmission fees or converting themselves into pay-TV networks," B&C wrote.

—Chuck Ross


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