With a letter that went out to clients last week from Nielsen Media Research to its clients, there’s a raging debate whether or not the $8 billion-plus live sports marketplace should move from live ratings to C3 ratings. The veteran TV reproter Steve McClellan reports for AdWeek.
Raging Controversy: Time For Sports Programming to Move to C3 Ratings? At Stake: Fate of an $8 Billion Market
Jul 13, 2009 • Post A Comment