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Raging Controversy: Time For Sports Programming to Move to C3 Ratings? At Stake: Fate of an $8 Billion Market

Jul 13, 2009  •  Post A Comment

With a letter that went out to clients last week from Nielsen Media Research to its clients, there’s a raging debate whether or not the $8 billion-plus live sports marketplace should move from live ratings to C3 ratings. The veteran TV reproter Steve McClellan reports for AdWeek.

–Chuck Ross

One Comment

  1. I agree with your thoughts here and I really love your blog! I’ve bookmarked it so that I can come back & read more in the future.

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