Recession Kills off Lucrative Guesting Fees for Talking Heads

Aug 10, 2009  •  Post A Comment

On-air contributors who used to command as much as $5,000 for an appearance on network morning shows are now mostly being paid in a different currency: free exposure for their own personal brands, reports Broadcasting & Cable.

The economic contraction has killed off even the much lower appearance fees, agents say, as networks have realized that their guests need them as much as they need the guests.

–Elizabeth Jensen

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